Price: see custom ratecard
Duration: 1
Platforms: PC & Mac
Benefits:
Presented by a professional copywriter, this course equips you with the tools to create text that is clear, concise and compelling. By the end of the session you will understand how to:
Work to a brief
Plan your writing
Brainstorm ideas and develop creative solutions
Structure your copy for maximum impact
Write strong, engaging headlines
Attract and hold your audience's attention
Use the written word to make a winning case
Create professional copy with confidence and authority
Avoid common mistakes
Course Outline
Day 1
This is a highly interactive course involving creative exercises, review sessions and group discussion. Our tutor will guide you safely through every stage of the copywriting process from initial brief to final text. And don't forget to bring along an example of your writing for constructive criticism.
Topics covered include:
Key challenges facing copywriters and how to address them
Re-orienting your writing to fit the reader's perspective
Three vital tests your copywriting must pass
Six ways to bring your writing closer to the reader
Ten ways to make your words more readable
Key differences between offline and online copywriting
Speeding up the writing process
Avoiding the grammar traps
Essential checklist for copywriters
For more information or a tailored quotation on any of our listed courses, please contact MAVCOM Training by e-mail: training@mavcom.co.uk or telephone: 0845 644 0843
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