Available Scheduled Course Dates:
Choose your own
Prerequisites:
A desire to develop your skills as a copywriter
Platforms: N/A
Duration: 1 day
10:00am-5:00pm.
Further Details:
Learn To:
+ Work to a brief
+ Make effective use of research
+ Plan your work, pace yourself and meet deadlines
+ Understand your audience
+ Tailor your writing to specific audiences
+ Use the written word to make a winning case
+ Create professional copy with confidence and authority
+ Boost your creative skills using six powerful techniques.
Benefits:
Presented by a professional copywriter, this course equips you with the tools to create text that is clear, concise and compelling. By the end of the course you will understand how to: brainstorm ideas and develop creative solutions structure your copy for maximum impact attract and hold your audience's attention write strong, engaging headlines make your sentences flow avoid common mistakes evaluate and edit your copy continue to develop your copywriting skills
Who Should Attend?
Those who need to convey written messages to customers, employees, investors or other important audiences and those involved in: advertising, marketing, publicity, press and PR, fundraising, campaigning, and communications
Course Content:
This is a highly interactive course involving creative exercises, review sessions and group discussion. Our tutor will guide you safely through every stage of the copywriting process from initial brief to final text. Don't forget to bring along an example of your writing for constructive criticism. Topics covered include:
key challenges facing copywriters and how to address them
re-orienting your writing to fit the reader's perspective
three vital tests your copywriting must pass
six ways to bring your writing closer to the reader
10 ways to make your words more readable
key differences between offline and online copywriting
speeding up the writing process
avoiding the grammar traps
essential checklist for copywriters
For more information or a tailored quotation on any of our listed courses, please contact MAVCOM Training by e-mail: training@mavcom.co.uk or telephone: 0845 644 0843
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