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Available Scheduled Course Dates:
This course is only offered on a customised basis. Please contact our training department on 07870 206 583 for details.

Price: See custom rate card

Prerequisites:
Basic familiarity with using Search Engines. *** Other recommended courses: Effective Web Writing, Effective Web Imaging, Web Interface Design, Project Management

Platforms: N/A

Duration: 1 day
10:00am-5:00pm.

Further Details:
Learn To:
+ Research top search terms and keywords
+ Assess web sites for effective SEO strategies
+ Devise and implement SEO strategies
+ Identify content adjustments to improve rankings
+ Identify off-the-page optimisation opportunities
+ Monitor referrals from Search Engines
+ Increase the relevance of listings copy
+ Troubleshoot SEO problem areas

Benefits:
The Internet is the most significant marketing tool available to any business. It is one of the fastest and most inexpensive ways to advertise your business, build relationships, enhance customer satisfaction and perform competitive analysis. But it's more than having a web site and using email. Real success can only be achieved by implementing an effective Internet marketing plan. If you're unsure how this is done you're missing out on many potential customers within your local community and world-wide market. This course shows how you can achieve success online through the use of powerful online tips and techniques that unlock the secrets of Internet marketing.

Who Should Attend?
Suitable for web designers, editors and marketers looking to increase traffic to their sites and visibility on Search Engines

Course Content:
Technology
Audience reach of the main Search sites
How do the most popular Search Engines work?
What is indexed on Search Engines and what isn't?
Research
Choosing your keywords
Tracking search term referrals from Search Engines
Optimisation
Changes you can make on your web pages
Impact of off-the-page influences
Avoiding trouble with frames and dynamic sites
Strategy
Auditing SEO opportunities & limitations of your site
Building an optimisation strategy for your site
Getting Listed
Submitting urls to Search Engines
Paid listings
Hiding pages from Search Engines

For more information or a tailored quotation on any of our listed courses, please contact MAVCOM Training by e-mail: training@mavcom.co.uk or telephone: 0845 644 0843

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